How much does it cost to sell tickets online in Brazil in 2026? Ticketing fees explained, with examples
· 5 min read
You've locked the line-up, booked the venue, set the ticket price... and then comes the question nobody likes to ask: how much of this is the ticketing platform going to keep?
The answer is almost never a single number. There's a service fee, a processing fee, a minimum fee, a payout schedule and a cost to withdraw your money. In this guide we break down each one, with real numbers from the platforms operating in Brazil and the math already done, so you can compare before you publish your next event. All amounts are in Brazilian reais (R$).
The two fees on almost every sale
Service fee (also called a "convenience fee"): what the platform charges to run the site, issue the ticket and support the buyer. It's usually a percentage of the ticket price.
Processing fee: the cost of the payment method (Pix, card, boleto), passed on to banks and payment processors.
The key point is who pays each one. On many platforms you can either pass the service fee on to the buyer (it's added to the price) or absorb it (it comes out of what you receive).
What each platform charges
Sympla. Brazil's market benchmark, and it publishes its full fee table. Paid events carry two fees per ticket: a 10% service fee, with a R$ 3.99 minimum for tickets up to R$ 39.90, which the organizer chooses to pass on or absorb; and a processing fee of 2% to 2.5% depending on the payment method, always paid by the buyer.
Sympla's own examples make it concrete: on a R$ 100 ticket with the fee passed on, the buyer pays R$ 112.75 and the organizer receives R$ 100; with the fee absorbed, the buyer pays R$ 102.50 and the organizer receives R$ 90. On cheap tickets the minimum fee bites: on a R$ 30 ticket with the fee passed on, the buyer pays R$ 34.84, almost 16% above the price.
Lets.events. Advertises fees from 7.99% per ticket sold, with the option to absorb or pass them on, and no charge on free tickets.
Shotgun. Big in electronic music. Charges a variable service fee per ticket, shown to the buyer before payment. On resale and the waiting list, it takes 15%.
Ingresse, Eventim, Ticketmaster and others. They all charge a service fee, and some add others, such as processing, delivery, pickup or e-ticket issuing. Not all of them publish a fixed rate for organizers: often it's negotiated. Get the fee table in writing before you sign.
The math that matters: 1,000 tickets at R$ 80
Say you sell 1,000 tickets at R$ 80, so R$ 80,000 in tickets.
On a platform with a 10% service fee:
- If you absorb the fee: R$ 8,000 comes out of your revenue. You receive R$ 72,000.
- If you pass it on: you receive the full R$ 80,000, but each buyer pays R$ 88 plus processing. It looks "free" to you, but the ticket looks pricier on the shelf, and pricier tickets sell less.
There's no free option: the fee comes out of either your pocket or your crowd's. The right questions are how much and who pays.
The costs nobody puts in the headline
The per-ticket fee is only part of the picture. Before picking a platform, ask:
- Payout schedule. When does the money hit your account: instantly, days later, or only after the event? If you pay the DJ, sound and production before the party, this changes everything.
- Withdrawal costs. How many free withdrawals per month? How much is each extra one?
- Early payout. Getting paid early usually costs something. How much?
- Refunds and cancellations. If the event is cancelled, who pays for the refunds? Does the fee go back to the buyer?
- Chargebacks. When a buyer disputes a card payment, who takes the loss?
- What's included. Does the platform just sell tickets, or does it also help with guest lists, promoters, the door and reports? If you need other tools for that, their cost belongs in the math too.
Is it legal to charge buyers a fee in Brazil?
Generally yes, as long as the buyer knows upfront. Under the current position of Brazil's Superior Court of Justice (STJ), a service fee is lawful because it pays for the platform's intermediation, provided the consumer is told the full price in advance, with the fee shown separately.
Some states have their own rules, such as Rio de Janeiro, Espírito Santo, Alagoas, Acre and Roraima, as do some cities, like Fortaleza. Before you sell, check the rules where your event takes place.
How PartyOS handles it
PartyOS was born inside a party agency in Rio, and the fee math was one of the reasons.
On PartyOS, the buyer pays the service fee, and it's itemized before payment, with no surprises at checkout. The price you set is what you keep. Each organizer has their own receiving account: Pix payments are credited there as soon as they're confirmed, and from there you request a withdrawal to your bank account.
And selling is just the start. In the same system you build a guest list with time-based prices, manage promoters and commissions, run the door with QR codes, follow the night live and wrap it all up in reports.
Last updated: September 2026. Fees change: always check each platform's official fee table before deciding.
Frequently asked questions
- Which ticketing platform has the lowest fee?
- It depends on your event. Compare the service fee, the processing fee, the minimum fee (which hurts on cheap tickets), how fast you get paid and what it costs to withdraw. The lowest headline fee isn't always the cheapest in the end.
- Should I pass the fee on to buyers or absorb it?
- Passing it on protects your margin but makes the ticket pricier for your crowd. Absorbing it keeps the price competitive but cuts what you receive. Many organizers pass it on for high-demand events and absorb it on the first ticket tiers to speed up sales.
- Can the processing fee be absorbed?
- It depends on the platform. On Sympla, for example, it can't: the buyer always pays it.
- Do free events pay a fee?
- On most platforms, no.